My inwest
Company's areas of activity:
Investment Consulting, Business Planning, and Business Development Training.
Rebranding / Brand Strategy & Brand Platform / Logo Design / Corporate Identity Development / Social Media Design / Print Materials
A comprehensive rebranding was carried out for MY INWEST, resulting in a modern visual identity that reflects the company’s growth, strategic thinking, and strong business development focus.
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The logo is based on the concept of forward movement and reaching new levels. The direction of the lines creates a sense of dynamism and growth, while the stylized letter E reinforces associations with development, speed, and progress toward results.
The color palette combines purple and gold. Purple emphasizes expertise, status, and a strategic approach, while gold symbolizes financial growth, value, success, and a premium level of service.
The corporate identity was designed in a modern minimalist style with a focus on structure, confidence, and professionalism. As part of the project, social media design, printed materials, and a unified visual communication system were developed.
This was the brand before the rebranding process: an outdated logo and visual style, with inconsistent brand communication that no longer reflected the company’s level of expertise and market position. The brand identity and visual presentation were completely redesigned and rebuilt.
As a result of the rebranding, the company strengthened its market positioning, attracted a more affluent target audience, and reached a new stage of growth. The renewed brand identity increased trust and contributed positively to the company’s business performance.
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